Case Study: Valley Health builds brand preference and community connection with Doe-Anderson

Valley Health drives 27M impressions in 3 months with Doe-Anderson

Valley Health, a regional healthcare system, faced the challenge of competing with larger big-city hospitals to become the area's preferred provider despite its positive perception. The vendor Doe-Anderson was tasked with building a bold brand campaign to drive deeper local preference for the hometown system.

Doe-Anderson developed the "Here's to You" campaign, which celebrated Valley Health's unique connection to the Shenandoah Valley community through emotionally resonant creative work. The solution successfully stretched the production budget to maximize impact, resulting in over 27 million media impressions, 2 million completed video views, and an 11% year-over-year increase in organic search.

Valley Health