Case Study: OhioHealth inspires cancer patients to keep making plans with Doe-Anderson

OhioHealth boosts awareness 200% with Doe-Anderson

OhioHealth faced the challenge of overcoming the fear associated with a cancer diagnosis and treatment. They needed to capture the empowering and inspiring side of their world-class cancer care. The vendor Doe-Anderson was tasked with developing an emotional advertising campaign to address this.

Doe-Anderson developed a solution by digging into real patient insights to find the joy and strength at the heart of every cancer story. The resulting "Keep Making Plans" campaign drove 346 million impressions, increased awareness by 200%, and boosted consideration for screenings by 100%. The campaign also achieved a 98.3% CTV completion rate and drove 124,000 visitors to the website, earning it award-winning recognition.

OhioHealth