Case Study: Maker’s Mark reduces glass bottle waste with Doe-Anderson’s Glass to Garden campaign

Maker’s Mark turns glass waste into garden soil across 7 Kroger locations with Doe-Anderson

The customer, Maker's Mark, a distillery and the world's largest B Corp, faced the challenge of reducing its glass bottle packaging waste. They needed a solution as traditional recycling methods had led to consumer disillusionment, with much of the recycled material still ending up in landfills. The vendor, Doe-Anderson, was tasked with developing an experiential marketing program to address this.

Doe-Anderson's solution was the Glass to Garden program, which placed portable glass pulverizers in Kroger grocery stores. This allowed consumers to crush bottles into a reusable soil mix for local community gardens. The vendor supported this with a retail campaign and PR efforts across seven store locations. The program successfully engaged the target audience, making them active participants in sustainability and helping Maker's Mark crush its sustainability goals.

Maker’s Mark