Case Study: LG&E and KU teaches gas safety with Doe-Anderson's music-inspired campaign

LG&E and Ku teaches gas safety with Doe-Anderson’s 30-second songs

The customer LG&E and KU faced the challenge of educating the public about gas safety, as the serious nature of gas leaks caused people to tune out traditional educational messages. The vendor Doe-Anderson was tasked with creating a campaign to overcome this disengagement.

Doe-Anderson developed a solution that harnessed the power of music, turning each sign of a gas leak into a catchy song tailored to a different musical genre. These songs were presented as animated spots on radio, complete with a DJ to reinforce key messaging and blend seamlessly with regular programming. This creative approach made the critical safety information enjoyable and easy to remember for listeners.

LG&E and Ku