Case Study: Kentucky Derby Museum brings its landmark experience into the spotlight with Doe-Anderson

Kentucky Derby Museum boosts media-attributed sales 30% with Doe-Anderson

The Kentucky Derby Museum faced the challenge of repositioning itself beyond a traditional museum to celebrate its 40th anniversary, needing to be seen as a thrilling destination to relive the Derby. The vendor Doe-Anderson was tasked with this reintroduction.

Doe-Anderson developed a fully integrated campaign targeting interest-based audiences with a mix of awareness and conversion tactics. The creative approach captured the unique energy of the museum to replace stereotypical stuffiness. This strategy resulted in 10.2 million impressions, a 7.5x increase in user conversion likelihood, and a 30% increase in media-attributed sales for the museum.

Kentucky Derby Museum