Case Study: Georgia Aquarium redefines itself as a destination of endless wonder with Doe-Anderson

Georgia Aquarium boosts attendance 4% in six months with Doe-Anderson

The Georgia Aquarium, a premier destination with rare aquatic animals, faced the challenge of being perceived as a one-time visit rather than a recurring experience. To overcome this, they partnered with the vendor Doe-Anderson.

Doe-Anderson implemented a comprehensive 360-degree campaign that included a new brand positioning, the "Where Wonder Lives" tagline, and a refreshed visual identity. This strategy successfully redefined the aquarium as a place of endless discovery, resulting in a 4% year-over-year increase in attendance, a 35% boost in awareness over its closest competitor, and 250 million total media impressions.

Georgia Aquarium