Case Study: Truffle Shuffle achieves rapid growth and streamlined event bookings with DocuSign eSignature

Truffle Shuffle cooks up a new business model supported by DocuSign eSignature

Truffle Shuffle, founded by three alumni of The French Laundry, originally sold fresh, traceable truffles to restaurants but lost about 80% of its business when California dining rooms closed. The company quickly pivoted to direct-to-consumer "Live Cook-Along Experiences," shipping pre-portioned ingredients and running virtual cooking classes—creating a sudden need for many supplier contracts, event agreements, and digital onboarding processes.

To scale the new model, Truffle Shuffle implemented DocuSign eSignature (alongside QuickBooks) to create, send and receive individualized contracts and employee paperwork in minutes. The change sped bookings and onboarding, supported more than 80,000 customers in 2020, enabled 20+ private events per week, grew the team from 3 to 26, and let chefs spend less time on paperwork and more on customer experience.

Truffle Shuffle

Jason McKinney

Chief Executive Officer and Founder