Case Study: Sojern achieves faster client onboarding and self-service SaaS growth with DocuSign CLM

Sojern Finds the Ticket To Becoming a Self-Service SaaS Platform with DocuSign CLM

Sojern, a travel marketing technology company, was transitioning from an advertising services provider to a more self-service SaaS platform and needed a powerful, automated contracting solution that could integrate with its custom-built platform. The company turned to DocuSign CLM to replace a manual, email-heavy contract process that created delays and inconsistencies across legal, finance, and commercial teams.

With DocuSign CLM and eSignature, Sojern streamlined contract generation using dynamic templates, standardized agreements, and centralized contract tracking. The result was a much faster onboarding process and campaign launch cycle, with overall turnaround time reduced from 70 minutes to less than 15 and client onboarding accelerated by 78%.

Sojern

Simon Zelman

Senior Product Manager