Case Study: REThink Real Estate achieves paperless, faster deal acceptance with DocuSign

REThink Real Estate - Customer Case Study

REThink Real Estate, led by Tara-Nicholle Nelson, is a high-touch, education-focused brokerage serving niches like women and investors in the San Francisco East Bay. Nelson’s upscale clients faced a time-consuming, error-prone paper process—borrowing and transporting fax machines or paying high print-shop fees to sign disclosure packets that often exceeded 75 pages—creating inconvenience and delays in competitive markets.

Nelson adopted DocuSign eSignature for its legality, dependability and convenience, enabling clients to sign and submit documents remotely in minutes. The shift produced a calmer, more professional transaction experience, reduced paper storage and shredding, and gave Nelson a competitive edge—most notably closing a deal when a 150‑page disclosure was returned within an hour—while clients appreciated the speed, convenience and eco-friendly workflow.

REThink Real Estate

Tara Nicholle Nelson

MA, Esq., REALTOR Owner, REThink Real Estate, San Francisco Bay Area