Case Study: Metha Energia achieves 36% increase in customer acquisition with DocuSign Click

Metha Energia Increases customer acquisition by 36% with DocuSign Click

Metha Energia is a rapidly growing Brazilian clean-energy company that connects distributed generation plants to consumers through a fully digital platform, serving 75,000+ customers and expanding into new states. Although sign-ups were digital, a multi-email registration flow created friction and user distrust, causing a steep drop in conversions and slowing onboarding — Metha needed a seamless, on-site consent solution that wouldn’t overburden IT.

By embedding DocuSign Click (Clickwrap) via API, Metha moved consent into the native registration flow so customers can complete the entire process on the site. The change drove a 36% increase in customer acquisition (registration completion rose from 50% to 82%), reduced average registration time from three days to two, and improved operational agility, brand trust, and customer satisfaction.

Metha Energia

Fábio Teixeira

Head of Marketing & Growth