Case Study: Kubota Credit Corporation U.S.A. achieves 75% faster account setup and paperless financing with DocuSign

Kubota constructs a fast and convenient financing process with DocuSign

Kubota Tractor Corporation’s finance arm, Kubota Credit Corporation U.S.A. (KCC), supports financing for purchases at 1,100+ U.S. dealerships and processes over 120,000 accounts a year. The dealer point-of-sale financing process was paper-based, slow and error-prone—sometimes leaving customers without active accounts by their first payment and causing lengthy back-and-forth corrections.

KCC integrated DocuSign eSignature and knowledge-based authentication into its POS, used the DocuSign API with eOriginal for secure vaulting of sale documents, and rolled the system out to dealers with incentives to encourage digital adoption. The change cut account setup from 16 days to 4 (75% faster), achieved 99% electronic adoption, eliminated millions of pieces of paper (1.7 million annually), reduced errors and rework, and delivered a faster, simpler customer experience.

Kubota

Chris Richter

Business Systems Manager