Case Study: Cimplifi achieves faster, fully adopted contract automation with DocuSign CLM and AI

How Cimplifi’s Sole Counsel Transformed Contracting with Automation and AI

Cimplifi, a legal tech company that recently rebranded and brought on its first general counsel, Marla Crawford, was struggling with contracts scattered across the business and no central way to track changes or risks. As a solo legal leader, Crawford needed a faster, more reliable way to find agreements, manage negotiations, and keep contracting from slowing the company down. Cimplifi chose DocuSign CLM and AI tools from DocuSign to solve the problem.

DocuSign implemented automated contract workflows that moved agreements from pre-execution to signature in one trackable process, helping Cimplifi spot bottlenecks, streamline reviews, and achieve 100% user adoption. For a legacy contract audit, DocuSign Iris narrowed thousands of agreements to 76 for closer review, with Crawford personally reviewing just 16, saving thousands of dollars and hours of work while delivering the answer needed for business action.

Cimplifi

Marla Crawford

General Counsel