Case Study: Steve Madden accelerates agreements with DocuSign AI-Assisted Review

How a Global Fashion Retailer Accelerates Agreements with Docusign AI-Assisted Review

Steve Madden’s legal team was struggling to keep up with rapid growth as the retailer expanded its global footprint, adding more product lines, store launches, and distribution deals. Agreements were managed in silos, creating manual work, limited visibility, and heavy pressure during seasonal spikes in contract volume. To address this, Steve Madden turned to DocuSign and its AI-powered agreement tools, including CLM and AI-Assisted Review.

DocuSign helped unify agreement processes on a single platform, automate template-based contract creation, and give stakeholders better visibility and reporting across the contract pipeline. With DocuSign AI-Assisted Review, the legal team could catch unusual terms and deviations from company standards in minutes instead of through labor-intensive manual review, improving compliance and saving time. During peak periods, the tools helped handle contract volumes that could rise by up to 30%, while reducing risk and speeding approvals.

Steve Madden

Jessica Coonrod

Associate Counsel