Case Study: Ducati West Europe improves customer experience with DocuSign eSignature

Ducati West Europe improves customer experience on the track with eSignature

Ducati West Europe, part of the Audi group, needed a faster, digital way to handle paper-heavy contract and registration processes. Using DocuSign eSignature, the team in France moved annual dealer contract signings and Ducati Track Experience event paperwork away from slow, manual PDFs and in-person checks.

DocuSign enabled Ducati West Europe to send contracts digitally before events, with 80% signed in advance and on-site registration time cut from an hour to about 10 minutes. The solution also gave the team better visibility into attendees and fed data into their CRM, improving planning and the customer experience.

Ducati West Europe

Marielle Rouquette

Marketing & Communication Director