Case Study: Drybar achieves scalable, cloud-based contract lifecycle management with DocuSign

Drybar scales its booming business with DocuSign CLM

Drybar is a fast-growing California salon chain (70+ locations) with a retail product line sold in major stores. After hiring its first in-house General Counsel in 2015, the company faced a fragmented contract process—agreements and templates (leases, event and model releases, NDAs, manufacturing contracts) lived on departmental shared drives and deadlines like lease end dates were tracked manually, causing missed deadlines and inefficient legal support.

Drybar implemented DocuSign CLM for centralized, cloud-based contract lifecycle management with flexible templates, reporting, optional Salesforce integration and mobile access. The solution gave Sales and HR control of negotiation timelines, reduced reliance on counsel, improved document access worldwide, and allowed the General Counsel to reclaim about two hours a day for more strategic work, with quick adoption across the company.

Drybar

Alyson Barker

General Counsel