Case Study: Orbitz achieves 82% reduction in sales contracting time with DocuSign

DocuSign Improves Efficiency by Over 80% for Orbitz Hotel Services Sales Team’s Time Spent on Contracts

Orbitz, a leading global online travel company, relied on its hotel services sales team to onboard and manage hotel partners, but its Hotel Participation Agreements were paper-based—printed, faxed, scanned and overnighted—causing major delays, manual data entry and poor visibility into deal flow.

Orbitz integrated DocuSign with Salesforce and Conga to automate contracting worldwide, supporting over 90 countries and 17 languages. Within a year 85% of hotel contracts were closed via DocuSign, cutting sales contracting time by about 82%, saving legal and admin teams 20+ hours per week, and giving real-time visibility into pipeline and close rates.

Orbitz

Peggy Bianco

Group VP, Global Hotel Services