Case Study: Cox Automotive accelerates revenue growth with DocuSign

Cox Automotive Drives Faster Revenue Growth with Docusign

Cox Automotive, a global automotive services company behind brands like Autotrader and Kelley Blue Book, was struggling with slow, complex contract processes managed through email and spreadsheets. Its lender agreements could take three to six months, and sometimes up to a year, to finalize, creating delays, limited visibility, and frustration for the legal and sales teams. Cox turned to DocuSign, using DocuSign CLM and eSignature to centralize contract management and speed up agreements.

DocuSign helped Cox Automotive streamline workflows, improve collaboration, and integrate contract generation directly with Salesforce for nearly 3,000 sales users. The results were strong: average execution time dropped from 80 to 55 days, monthly agreements increased from 20 to 31, and the revenue generated was four times greater than the cost of hiring additional contract managers. Cox Automotive also reported faster revenue recognition, better reporting, and expanded use of DocuSign across other business units.

Cox Automotive

Wendy Rocco

Head of Contract Operations