Case Study: Cision achieves sub‑24‑hour order‑to‑go‑live provisioning with DocuSign

Cision Cuts Time from Order to Go Live to Less Than 24 Hours

Cision, a leading provider of PR and marketing software, faced delays and inconsistent customer experiences when provisioning new accounts because contracts arrived in varied formats and tracking was manual and error-prone. This slowed onboarding and risked falling short of the fast turnaround customers expect.

Cision integrated DocuSign with Salesforce (with Westbrook International’s support) to automate contract issuance, signature capture, invoicing and opportunity progression. The new workflow cut order-to-go-live time from days to under 24 hours, streamlined back‑office tasks, improved team productivity, sped payment, and strengthened customer service.

Cision

Paul Maynard

Head of IT, Cision, UK