Case Study: Coldwell Banker Elite achieves faster, paperless transactions with DocuSign

Brokerage automates offices with DocuSign; impresses clients and agents with speed and efficiency

Coldwell Banker Elite, a nine‑office Virginia brokerage with 200 agents, faced a paper‑heavy workflow that slowed transactions and strained staff: agents drove for in‑person signatures, copied and stored stacks of contracts, and administrators spent significant time chasing missing or incorrect paperwork, causing delays and missed opportunities.

The firm implemented DocuSign eSignature and Transaction Rooms across all agents within 18 months, digitizing 100% of transactions. The change cut administrative time, enabled remote access to files, sped offer ratification, attracted and retained top talent, eliminated paper costs (boosting the bottom line by 11%), and improved overall efficiency and accuracy.

Coldwell Banker Elite

Matthew Rathbun

Executive Vice President