Case Study: Associated Bank achieves lower customer abandonment and faster account openings with DocuSign

Associated Bank Delights Customers with DocuSign, Achieves Bottom Line Results

Associated Bank, a $27 billion regional bank headquartered in Green Bay, WI with 239 branches and about 4,300 employees, faced slow, error-prone paper-based processes that hurt customer experience—particularly for online account openings where customers had to print, sign, and mail documents—resulting in long waits, high abandonment rates, and unnecessary costs.

The bank integrated DocuSign’s Digital Transaction Management into its account-opening front end and content-management back end to enable electronic signatures for joint accounts, correspondent certifications, third‑party contracts, and internal approvals. This automation made processes faster and paperless, reduced abandonment and costs, improved tracking and customer satisfaction, and delivered a quick return on investment.

Associated Bank

Candice Ollila

Business Analyst