Case Study: Fecon cuts support costs and accelerates parts publishing with Documoto

Fecon Cuts Down Competition with Online Portal for Sales and Customer Support

Fecon, maker of the Bull Hog® mulching heads and other forestry equipment, faced a growing after‑sales support problem: parts catalogs were produced by a costly third‑party, took months to publish, quickly became outdated, and left dealers reliant on phone support. Seeking a lower‑overhead, SaaS solution, Fecon selected Documoto to modernize parts documentation and dealer self‑service.

Documoto’s Professional Services helped Fecon migrate parts data and illustrations and launch the Fecon Connect portal using Documoto’s Cloud Library and Order Management tools, integrated with Fecon’s ERP. The result: online parts orders jumped from under 10% to 63%, annual parts revenue grew by $2M (a 27% increase over five years), manual updates that once took months now take minutes or hours, and the company saved the equivalent of two full‑time hires (over $100,000) while significantly reducing call volume.

Fecon

Kevin McCann

Vice President of Support