Case Study: Transwestern achieves faster meetings and data-driven collateral with DocSend

How Transwestern Uses DocSend to Drive Lead

Transwestern is a global real estate firm that provides leasing, management, tenant advisory, capital markets, research and sustainability services across office, industrial, retail, multifamily and healthcare sectors. Because deals have long, competitive sales cycles, marketing produces tailored collateral for agents, but distribution was manual and fragmented—agents often used outdated materials and marketing had no way to measure document performance, leaving deal prioritization to gut instinct.

By adopting DocSend, Transwestern centralized its collateral with instant version control, real-time viewing alerts and page-by-page analytics. Marketing can now track which documents and pages move the needle while agents get timely signals to prioritize outreach, cutting the time from initial email to meeting, improving alignment between teams and enabling data-driven decisions with minimal setup.

Transwestern

Mac Means

Associate