Case Study: Mic achieves faster sales cycles and better deal visibility with DocSend

How Mic’s sales team uses DocSend to shorten the sales cycle and help the sales team move more quickly

Mic is a digital-first news and media company reaching millions of millennials and working with brands like Apple, Netflix, and GE. Their sales process was collateral-heavy and fractured across personal folders and multiple file-transfer tools, causing version-control errors, large unreadable attachments, unreliable presentations, and no data to prioritize deals.

DocSend centralized Mic’s sales content in a branded, lightweight viewer that can be updated after sending, enabled glitch-free Live Present sessions, and provided analytics and notifications showing who viewed what and for how long. The result: fewer version mishaps, faster, more focused follow-ups, improved forecasting and deal prioritization, and shorter sales cycles.

Mic

Joseph White

Director, Revenue Operations