Case Study: American Public Media builds better, faster advertising relationships with DocSend

Gainig an Edge in Broadcast Media Sales

American Public Media, a multi-regional public radio organization founded in 1967 with more than 20 nationally distributed programs, needed a better way to engage prospective advertisers and streamline its underwriting sales process. Existing tools forced prospects to download software, gave no insight into whether pitches were opened or read, and made it hard to know what interested prospects or when to follow up—hindering efforts to stand out in a crowded media market.

After adopting DocSend for its simple, viewer-friendly presentations, APM gained page-by-page analytics, viewer tracking, real-time notifications, and the ability to update sent documents. Sales staff now prioritize outreach based on engagement, follow forwarding trails to decision makers, time follow-ups when APM is top of mind, and have more meaningful, efficient conversations—helping the team build rapport faster and separate itself from competitors.

American Public Media

Mark Evans

National Sales