Case Study: Sitetracker achieves sales & marketing alignment and higher prospect engagement with DocSend

DocSend Empowers Sales and Marketing to Thrive at Sitetracker

Sitetracker is a full‑lifecycle project management platform used by organizations like Google, Nokia, and Verizon to manage high‑volume critical infrastructure projects. The company’s VP of Marketing needed a reliable way to ensure sales were using the collateral marketing produced and to measure which assets were effective at each stage of the sales process to drive scalable growth.

By adopting DocSend as a single source of truth, Sitetracker gained page‑by‑page engagement data, visit/download tracking, dropoff reports, version control, and real‑time read alerts. Marketing could iterate collateral based on prospect behavior, sales stayed accountable and prioritized follow‑ups more effectively, and both teams achieved tighter alignment and improved deal momentum.

Sitetracker

Brett Chester

Vice President of Marketing