Case Study: 104 West achieves better media tracking and secure sharing with DocSend

104 West streamlines media pitching with one secure link per story using DocSend

104 West, a boutique B2B tech PR firm, faced challenges in managing and tracking its media pitches and client assets. Their previous methods, which involved Google Drive folders and email attachments, were time-consuming and lacked security and detailed analytics, making it difficult to gauge media interest and maintain a single source of truth for client materials. This led to internal confusion and inefficient follow-up strategies.

By implementing DocSend, 104 West gained a secure platform for sharing and tracking documents. The solution provided unique, trackable links for pitches and centralized media kits in Spaces, offering real-time analytics on who viewed content and for how long. This allowed the firm to act on tangible data, strategically follow up with journalists, and securely manage embargoed stories. DocSend enabled 104 West to provide greater transparency to clients, build better media relationships, and ultimately deliver a higher level of service.

104 West