Case Study: iAsk builds user trust and a new subscription tier with DockYard

iAsk grows daily searches from 1 million to 1.5 million with DockYard

iAsk, an AI-powered answer engine, partnered with DockYard following a successful fundraising round. Their challenge was to quickly update their outdated product design to grow user trust and build a new subscription flow to support a paid tier, all while demonstrating progress to investors.

DockYard implemented an iterative solution, starting with design "quick wins" for the user experience and then building a subscription model using Elixir engineering to integrate with Stripe. The results included a growth from 1 million to 1.5 million daily searches and a new subscription service that went on to outperform competitors. DockYard's work provided a modern, accessible refresh that helped set the stage for iAsk's continued growth.

iAsk