Case Study: Lattice increases late-stage win rates by 25% with Dock AI

Lattice boosts late-stage win rates by 25% with Dock

Lattice, a performance management software company, faced a challenge in its complex sales process. Their sales depended on buyer champions internally selling the solution to multiple stakeholders, but their sales reps had no scalable way to create personalized business cases and deal materials. This left champions under-equipped to win executive buy-in, often stalling deals across months-long buying cycles.

By partnering with Dock and using its AI-powered deal rooms, Lattice enabled its champions to sell internally effectively. The solution included AI-generated business cases that saved reps significant time and provided a scalable, repeatable process for the enablement team. This resulted in a measurable 25% year-over-year increase in late-stage win rates for their mid-market and upmarket segments. Dock also provided clearer visibility into enablement's impact and saved hours previously spent on manual content updates.

Lattice