Case Study: Carta Healthcare achieves visibility into complex sales cycles with Dock

Carta Healthcare brings visibility to a 9- to 18-month sales cycle with Dock

Carta Healthcare, a company providing AI-powered clinical data abstraction for hospitals, faced a challenge with its long, complex sales cycle involving up to 50 stakeholders. Communication over email created a black hole where their marketing team had no visibility into which prospects were engaging with their content. To solve this, they implemented Dock, a digital sales room platform.

Using Dock, Carta Healthcare's marketing team built personalized, trackable workspaces to consolidate all sales and compliance materials into a single link. This provided clear visibility into buyer engagement, allowing for better-timed sales outreach. The sales team adopted Dock quickly, prospects responded very positively to the curated experience, and its use expanded beyond sales into other communications. While measurable impact on the sales cycle is pending, the internal adoption and buyer feedback have been exceptionally strong.

Carta Healthcare