Case Study: GroundTruth achieves scalable, easy training for 5,400 employees and partners with Docebo

GroundTruth Leverages Docebo to train extended enterprise with ease

GroundTruth (formerly xAd) is a fast‑moving location‑based marketing and location‑information company that grew rapidly — including the WeatherBug acquisition — and needed to train both internal staff and external selling partners. Their small, three‑person L&D team struggled with an old LMS that was slow, buggy and limiting, while responsibility for onboarding and upskilling thousands of employees and partners put pressure on their processes.

They selected Docebo, migrated historical employee data and courses, and used the platform to automate a progression of courses for complex technology and partner training. As a result, the three‑member team now efficiently delivers training to roughly 5,400 employees and sellers, reporting a simpler, faster user experience and smoother course management.

GroundTruth

Sean Jarett

Senior Manager , L&D