Case Study: Merz Aesthetics creates a science-based educational platform for HCPs with Docebo and GuyKat

Creating a sciencebased, educational platform for aesthetic healthcare professionals

Merz Aesthetics, a global cosmetic pharmaceutical company, sought to move beyond traditional internal LMS platforms to create a branded, educational resource for its over 35,000 healthcare professional customers. Their challenge was to build a science-based, compliant platform that would boost customer engagement and reflect their brand identity across diverse global markets. To achieve this, they partnered with the vendor Docebo and its implementation partner GuyKat for its robust and user-friendly learning platform.

The solution, implemented by GuyKat, involved a highly localized and personalized strategy for the new "MAX" platform, ensuring it met regional regulatory and cultural needs. Key technical elements included a Salesforce integration via Docebo Connect for seamless data flow and a custom UX/UI design by GuyKat to create an engaging user experience. The result was a comprehensive global educational hub that solidified Merz Aesthetics' position as a trusted authority in its field.

Merz Aesthetics

Claire Meisinger

Senior Manager, Professional Relations & Education