Case Study: Hobbii connects thousands of yarn lovers with a mobile e-commerce app by DO OK

Hobbii reaches 25k daily users with DO OK

Hobbii, a global platform for yarn lovers, initially had a simple web-based mobile app for hosting weekly bingo games. As their audience grew, they faced the challenge of evolving this into a full-featured native e-commerce and community platform. They partnered with the vendor DO OK to augment their team and rebuild the application with a focus on quality and scalability.

DO OK provided a team of developers, a designer, and QA to rewrite the iOS app from scratch and modernize the Android app using technologies like Jetpack Compose and SwiftUI. This created a scalable, modular, and easily testable architecture. The solution successfully integrated e-commerce and social networking features, resulting in over 25,000 daily active users, exceptional app store ratings averaging 4.9 on iOS and 4.2 on Android, and a perfect 10/10 NPS score for DO OK's partnership.

Hobbii