Case Study: a #1 European consumer electronics retailer achieves digital sales consulting transformation with DO OK

a major european consumer electronics retailer transforms sales consulting across 100 stores with DO OK

The customer, a #1 European consumer electronics retailer, faced the challenge of adapting its sales processes to shifting consumer values and the rise of online shopping, a need accelerated by the COVID-19 pandemic. DO OK was engaged to help the retailer transform its customer consulting and sales to prevent lost sales from undecided shoppers who needed more interactive support.

DO OK conducted a comprehensive 360-degree feasibility study, which included process design and a hardware and software analysis. The vendor delivered a detailed report and a proof-of-concept native iOS application featuring video consulting functionality. This solution was designed to increase decision-making among hesitant customers, moving them deeper into the sales funnel and ultimately helping the retailer increase sales.