Case Study: Tennants Distribution achieves increased revenue and salesforce productivity with DNN Corp. (implemented by Cantarus)

Tennants Distribution - Customer Case Study

Tennants Distribution, the UK’s largest independent chemical distributor with roots in the late 1700s and annual turnover north of £100m, needed a way to sell non-hazardous products online without exposing the wider site of hazardous chemicals. Their best-seller Greenox AdBlue was losing visibility and market share to competitors who offered direct online purchasing, while sales reps were spending valuable time processing orders and customers at trade shows had no instant ordering channel.

Cantarus built a dedicated e-commerce solution using the DNN Platform with Evoq Content, bespoke modules and secure hosting on kalaniCloud, delivering fast, dynamic UX, advanced search and role-based pricing tied to customer contracts, volumes and transport. The result was a flexible, easy-to-manage online store that increased revenue channels, freed sales reps to focus on higher-value activity, improved order processing and customer experience, and provided scalable, secure infrastructure for future growth.

Tennants Distribution

Alan Taylor

Head of IT