Case Study: SportsDirect achieves scalable, high-performance e-commerce growth and rapid site deployment with DNN Corp.'s Evoq CMS

SportsDirect expands ecommerce operations and grows revenue 50%, enables fast site updates by business users

Sports Direct, a FTSE 100 company and the UK’s largest sports retailer with millions of daily page views, faced rapid brand acquisitions and more than 80% online sales growth. Its legacy e-commerce platform was non‑scalable, costly to maintain, and required technical staff for content updates, so the business needed a resilient, easy‑to‑manage .NET solution that could scale, speed up brand deployments and support high seasonal demand.

Cantarus partnered with DNN to migrate SportsDirect.com to the DNN Platform with Evoq Content and dozens of custom modules, plus training and automated roll‑out processes. The result was a fast, highly optimised and secure CMS with granular permissions that non‑technical staff can use, enabling site deployments in under a day, 100% uptime and rapid international rollouts—contributing to over 50% revenue growth in FY12 and a further 15% in FY13.

SportsDirect

Jay Lyford

IT Manager