Case Study: Schuler Shoes achieves streamlined eCommerce and faster inventory updates with DNN Corp.'s Evoq Content

Shoe Retailer Finds the Right Fit Using DNN Website

Schuler Shoes, a Minneapolis-based retailer founded in 1889 with eight stores and an eCommerce presence, was held back by an aging, fragmented website built from static HTML and a rudimentary CMS. The company needed a modern web content management solution that would integrate with its existing shopping cart and Microsoft-based systems, allow controlled employee access, and make routine tasks—like updating inventory, scheduling sales, and collecting customer feedback—easy and reliable.

Schuler implemented Evoq Content (DNN), integrating custom authentication for the shopping cart and adding modules for user controls, content editing, search, forms, and mobile support. The new site lets authorized staff quickly update inventory and schedule promotions, automates internal workflows (like vacation requests), and streamlines customer feedback collection—reducing workload, improving accuracy, and supporting better customer service and business efficiency.

Schuler Shoes

Michael Schuler

eCommerce Director, Schuler Shoes