Case Study: ExactTarget achieves 600% faster web development with DNN Corp.'s Evoq Content

Marketing Software Provider Uses DNN to Speed Web Development 600%

ExactTarget, a Microsoft Gold Certified partner that provides on-demand, one-to-one marketing solutions, faced a tight three‑month deadline to build 3sixty, a customer community to connect its 7,000+ users with peers and company experts. With a small development team (about three developers), the company needed a secure, scalable, native .NET solution that could be delivered correctly the first time—not just a skeleton to be filled in later.

ExactTarget selected DNN Evoq Content on the Microsoft .NET Framework, leveraging prebuilt modules, the provider model, and a custom single‑sign‑on plug‑in to accelerate development while preserving flexibility and security. The platform and support cut .NET web development time by up to six times, enabling a feature‑rich 1.0 launch (discussions, private messaging, groups, an iLab, etc.) on schedule, handling conference‑level usage without errors, and allowing ongoing maintenance by a single nontechnical administrator.

ExactTarget

Stephanie Zircher

Director of Product Enablement Operations