Case Study: Sandy Rollman Ovarian Cancer Foundation creates a stress-free support website with DMW Direct

Sandy Rollman Ovarian Cancer Foundation streamlines 45 pages with DMW Direct

The Sandy Rollman Ovarian Cancer Foundation faced the challenge of providing a frustrating and outdated online experience for patients, caregivers, and donors seeking support and information. DMW Direct was engaged to remedy this painful digital experience for users already struggling with a cancer diagnosis.

DMW Direct implemented a comprehensive solution that included an upgraded UX strategy, streamlined site architecture, and bolstered calls-to-action. They deployed 45 pages of content using warmer imagery and created a unique suite of hand-drawn iconography to better visualize hope. The new website debuted to rave reviews from all stakeholders, successfully providing a more supportive and stress-free online zone for the community.

Sandy Rollman Ovarian Cancer Foundation