Case Study: Peak Health achieves a successful Medicare Advantage launch with DMW Direct

Peak Health launches Medicare Advantage with DMW Direct, hitting a $238 CPL for DRTV

Peak Health, a health insurer based in West Virginia, partnered with DMW Direct to launch their new Medicare Advantage products. Their challenge was to stand out against major competitors during the Annual Enrollment Period and establish themselves as a trusted, local provider of Medicare coverage for area residents.

DMW Direct developed the plan name "Peak Advantage," its logo, and an omnichannel campaign called "Right at Home." The solution leveraged the client's strong ties to local health systems and used regional imagery to create a warm, credible message that resonated with its audience. The campaign was a major success for DMW Direct, as it helped Peak Health hit its enrollment goals with a cost-per-lead as low as $57 for digital ads and $238 for DRTV.

Peak Health