Case Study: Meemic Insurance achieves record-setting lead generation with DMW Direct

Meemic Insurance Company boosts response over 400% with DMW Direct

Meemic Insurance Company, a provider of auto insurance for Michigan's educational community, faced challenges with lead generation and market competition. They partnered with the vendor DMW Direct for a direct mail marketing campaign and a brand refresh to help drive new leads and sales.

DMW Direct implemented a direct mail and digital campaign, which included award-winning creative and rigorous testing. The solution achieved significant results, including an initial direct mail response rate over 400%, a 54.3% decrease in cost per sale, and a campaign that nearly doubled response rates while beating the control by 88%. DMW Direct helped Meemic enjoy a long-term downward trend in cost per sale with an upward trend in conversions.

Meemic Insurance Company