Case Study: MediGold achieves record-level leads across five states with DMW Direct

MediGold achieves record-level leads across five states with DMW Direct

MediGold, a Medicare health plan operating in five states, faced the challenge of expanding its market share by establishing itself as a trusted local entity in each new region, despite being less known than its regional health system partners. To overcome this, they partnered with vendor DMW Direct to develop a creative campaign platform that could be authentically adapted for each local market.

DMW Direct created the "States of Excitement" omnichannel campaign, which uniquely incorporated each state's two-letter abbreviation into headlines and used doctor-forward imagery to position MediGold as the local leader. This solution delivered exceptional results for MediGold, with DMW Direct reporting that the campaign generated record levels of call and lead volume, enabling regional plans to meet or exceed their new member lead goals across all five states.

MediGold