Case Study: Intermountain Healthcare boosts lead generation with DMW Direct

Intermountain Healthcare boosts call volume 155% with DMW Direct

Intermountain Healthcare faced a challenge in the competitive Nevada Medicare Advantage market after acquiring myGeneration Senior Clinics. Their existing marketing efforts lacked direct response tactics, limiting their ability to generate qualified leads from a large and growing senior population. They partnered with vendor DMW Direct to address this.

DMW Direct implemented a year-round, multichannel direct response strategy that included direct mail, DRTV, and website design. This solution significantly increased brand awareness and response rates. The results included a 155% increase in call volume during the Medicare Annual Election Period and a boost of up to 20% in qualified leads for their annual helpline event, transforming their lead generation and helping them achieve sales goals.

Intermountain Healthcare