Case Study: ATRIO Health Plans achieves 116% year-over-year application growth with DMW Direct

ATRIO Health Plans boosts applications 116% with DMW Direct

ATRIO Health Plans, a small Medicare Advantage plan operating in Oregon and Nevada, faced the challenge of competing with national players and growing its market share. They needed a new strategy to connect with prospects, prove their value as a local plan, and generate more leads, especially after expanding into five new counties. They partnered with the vendor DMW Direct to address these challenges.

DMW Direct created an Action Brand campaign with a "neighborly approach" that used friendly messaging and local credibility to engage the target audience. Through strategic data analysis and optimization across marketing channels, DMW helped ATRIO effectively identify and reach the right prospects. The campaign was a major success, surpassing enrollment goals and achieving a 116% increase in applications year over year.

ATRIO Health Plans