Case Study: Richardson Ford achieves greater efficiency and profitability with DMS Navigator

Richardson Ford - Customer Case Study

Richardson Ford, an East Yorkshire multi-site Ford dealer, faced a strict brief when replacing its DMS: the new system needed to make operations measurably more efficient, bring clarity and focus that the previous system lacked, and directly improve the bottom line. They chose DMS Navigator (Navigator) to meet those requirements and to satisfy Ford-specific integration needs.

DMS Navigator implemented its DMS with direct interfaces to Ford, delivering clear visibility into per-sale profitability and faster qualification of leads into the sales team. The result, according to Richardson Ford staff, was a “massive step up” in efficiency and operational clarity that has helped drive improved profitability and quicker, better-informed sales activity.

Richardson Ford

Stuart Clark

Sales Manager