Case Study: University of Sheffield achieves £200,000 fundraising target with DMS Agency

University of Sheffield hits £200,000 fundraising target with DMS Agency

The University of Sheffield partnered with DMS Agency to launch a fundraising appeal aimed at financing a bioreactor for its new Gene Therapy Innovation and Manufacturing Centre. The challenge was to raise £200,000 to support research into rare genetic diseases and to engage both previous medical research donors and a wider audience of alumni who had only previously supported student-focused appeals.

DMS Agency developed a direct mail and digital campaign strategy, creating an informational pack and a series of emails led by a university professor to highlight the project's importance. The solution also included sharing a human-interest story to emotionally connect with donors. The campaign successfully drove responses online and offline, enabling the University of Sheffield to meet its full £200,000 fundraising target.

University of Sheffield