Case Study: University of Leeds achieves record-breaking May scholarship appeal results with DMS Agency

University of Leeds beats scholarship appeal target by 102% with DMS Agency

The University of Leeds, a major UK university, partnered with DMS Agency for its annual May Scholarship Appeal. The challenge was to achieve its fundraising target amidst a difficult economic climate, with the cost-of-living crisis impacting alumni's ability to give charitably.

DMS Agency created the "Future First" campaign, which directly addressed the economic challenges by highlighting their impact on students. The solution centered on a powerful story from a scholarship recipient and was delivered through a multi-channel approach. The campaign smashed its income target by 102%, becoming the university's most successful May appeal on record and raising a significantly higher amount than recent years. DMS Agency's work also achieved a high average gift from major supporters.

University of Leeds