Case Study: XO Communications achieves a 14% increase in employee satisfaction and brand revitalization with DMI

XO Communication - Customer Case Study

XO Communication engaged DMI to reposition and humanize the XO brand within the crowded enterprise communications market. The challenge was to differentiate the company from competitors saying the same things and to surface a unique, authentic advantage—highlighting employee passion and superior customer service—through a comprehensive rebranding effort.

DMI rebuilt XO’s brand around the ideas of support and openness, delivering a new look and feel, clarified brand architecture, and a cohesive customer experience across every touchpoint (website, call centers, etc.), plus an immersive digital campaign at TheBeautyBehindIt.com to reach IT influencers. Since DMI’s internal roll‑out of the new brand, employee satisfaction has risen more than 14% year‑over‑year and business is reported to be booming.

XO Communication