DMI
31 Case Studies
Case Study: Voyce achieves global media recognition and a breakthrough in dog wearable technology with DMI
A DMI Case Study
Voyce - Customer Case Study
Voyce, a company introducing wearable technology for dogs, needed to launch and scale a novel pet‑health wearable while capturing attention from both tech influencers and mainstream pet owners. Voyce partnered with DMI to design, develop and bring the wearable product and its supporting digital experience to market.
DMI delivered an integrated product and go‑to‑market solution—combining the Voyce wearable with a focused digital and social launch—that drove broad visibility and engagement. As a result Voyce earned high‑profile coverage on CNET, The Today Show, NBC News, The Wall Street Journal, The Huffington Post and USA Today, achieved strong social engagement (an Instagram post with 7,390 likes), and was recognized globally as a breakthrough in wearables, demonstrating DMI’s measurable impact on awareness and adoption.
Open case study document...