DMI
31 Case Studies
Case Study: Universal Pictures achieves 100,000+ downloads and strong user ratings with DMI
A DMI Case Study
Universal - Customer Case Study
Universal Pictures wanted an engaging way to promote a film and partnered with DMI to create a promotional game app that would reach fans, drive awareness, and extend the movie’s marketing beyond traditional channels.
DMI developed and launched the game app, which was very well received—generating more than 100,000 downloads during the initial period after launch, earning an average 4 out of 5 user rating, and continuing to attract significant downloads for several years.
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