Case Study: Rosetta Stone achieves 40% above subscription target and major brand lift with DMI

Rosetta Stone - Customer Case Study

Rosetta Stone partnered with DMI to reignite consumer interest in language learning, focusing on its Learn Japanese offering. The goal was to boost brand consideration, generate more positive brand conversation, and grow subscriptions after a period of stagnation.

DMI executed a targeted campaign to re-engage learners and promote Rosetta Stone’s Japanese product, delivering measurable impact: an 11% increase in brand consideration, an 89% lift in positive brand conversation, and a 40% surplus over the subscription target within the test market.

Rosetta Stone